I don’t always dance around in my underwear, but when I do, I totally look like the women in this commercial:
Oh alright, that’s not at all true. Those people dance around in their underwear because they look good doing it. Wouldn’t you?
Bonds have brought out a new range of colourful under garments for summer. The colours are inspired by Australia’s colourful environment, flora and fauna. Nice. Also a perfect stocking stuffer this xmas.
Here’s what one of the models had to say about dancing around in their undies.
Rachael Taylor said: ‘Christmas for me has always been about family and friends, BBQs and relaxing long afternoons in the sun. I loved working on this campaign because it brought back great Aussie Christmas memories.’
I would highly recommend putting some more clothes on if you intend on BBQing. By all means, wear your awesome new colours of Christmas Bonds bra and knickers, but for safety reasons, please at least put on an apron. Sunscreen is also recommended.
Bonds has been an Australian staple since its birth in 1915 and is still a brand worn by Australians everyday. I would LOVE to hear what the staff from this 1920′s photo have to say about the new range.
I think bloomers were still the style back then, and dancing or BBQing in your unmentionables was frowned upon.
Further research has unearthed this Bond’s commercial from the 60′s. Things were a little less conservative then and bloomers were long gone from the knicker drawer and the first hint of Bonds inclination to dance around in your undies is seen here:’
It seems to have snowballed from here with dancing around in your smalls becoming the thing to do when wearing Bonds undies. A quick search on youtube finds such commercials as the Patty-Cake Hi and Lo ad and the kaleidoscope commercial of dancing women in brightly coloured bra and brief sets.
So, while not new, it’s still compelling and I’m sure it will continue for years to come.
I have a suggestion for next year’s range of undies to dance in. Australiana. Imagine Pat Rafter dancing around in a chesty and boxers covered in Aussie icons. An Aussie icon, wearing iconic underwear printed with icons. Icontastic!
I can’t wait ’till they release the thong thong.
Are you stuffing stockings with Bonds this year?
Disclaimer: This is a sponsored post for Bonds, but all opinions are my own.